From April 1 to April 7, 2025, Geneva will once again transform into the global capital of fine watchmaking as Watches and Wonders Geneva 2025 returns with its biggest edition yet. Whether you’re a seasoned collector, an industry professional, or simply fascinated by the art of horology, this is the ultimate event to witness the latest innovations, timeless craftsmanship, and groundbreaking designs from the world’s most prestigious watch brands.
The Biggest Watch Event of the Year
Photo credit: swisswatches magazine
This year’s show promises to be larger than ever, featuring over 60 renowned brands, including luxury giants like Rolex, Patek Philippe, Audemars Piguet, and Cartier, as well as bold independents such as Christiaan van der Klaauw, Genus, Kross Studio, and HYT. Notably, Bulgari will be making its Watches and Wonders debut, adding even more excitement to the lineup. Expect a dazzling mix of heritage timepieces, cutting-edge technology, and futuristic designs that push the boundaries of watchmaking.
What to Expect: Groundbreaking Releases & Anticipated Models
While many brands keep their new releases top-secret until the event, speculation is already running wild! Rolex is rumored to introduce updates to its iconic models, possibly unveiling a new GMT-Master “Coke” or “Blueberry”, along with a 70th-anniversary edition of the Explorer. Could we also see a gold Sea-Dweller or a titanium Submariner? The possibilities are endless, and anticipation is at an all-time high.
Hublot, under the leadership of CEO Julien Tornare, is taking a more strategic approach by stabilizing the brand with carefully timed launches and reducing the number of limited editions. Expect some standout celebratory pieces that will likely steal the show.
Meanwhile, brands like A. Lange & Söhne, Jaeger-LeCoultre, and IWC are expected to showcase masterful complications and elegant dress watches that blend tradition with modern innovation. Cartier’s lineup, known for its elegant designs, is also one to watch, especially after the success of last year’s unique case shapes and skeletonized movements.
How to Attend
Watches and Wonders Geneva 2025 will be open to industry professionals from April 1 to April 4, followed by public days from April 5 to April 7. If you’re a true watch enthusiast, this is your chance to get up close with the latest timepieces, meet the masterminds behind the brands, and experience the future of horology firsthand. To make your visit effortless and luxurious, consider booking a private driver with Chauffeurs & Services. Whether you need luxury airport transfers to and from Geneva Airport or a stylish ride to your next watch boutique, our premium service ensures a stress-free journey through Geneva’s elegant streets.
What Else to Do in Geneva
While the Watches and Wonders event is the main attraction, Geneva offers plenty of experiences beyond horology. Take a scenic stroll around Lake Geneva, visit the historic Old Town, or explore the fascinating exhibits at the Patek Philippe Museum to immerse yourself further into the world of watchmaking.
For a taste of Geneva’s exquisite cuisine, indulge in fine dining at Domaine de Châteauvieux, a two-Michelin-star restaurant offering gourmet dishes in a picturesque setting. If you’re in the mood for something more casual yet equally delicious, Café du Centre serves up fresh seafood and classic Swiss delicacies in the heart of the city.
When it comes to accommodations, Geneva offers a range of luxury hotels. The Four Seasons Hotel des Bergues provides an opulent stay with breathtaking lake views, while The Ritz-Carlton Hotel de la Paix blends modern elegance with historic charm.
Final Thoughts
Whether you’re attending for business, pleasure, or pure passion, Watches and Wonders Geneva 2025 is set to be an unforgettable event. And to make your trip even more enjoyable, Chauffeurs & Services offers top-tier transportation, ensuring you travel in style and comfort throughout Geneva.
Get ready to witness the finest creations in watchmaking—Geneva awaits!
